More plants, less meat. Take the 30-day challenge

An animal protein-rich diet has significant environmental and climate change consequences, contributing to various environmental challenges.

Animal agriculture requires substantial water resources for the production of feed crops and the animals themselves. The water footprint of animal products, especially meat, is generally higher than that of plant-based alternatives, contributing to water scarcity concerns.The production of animal protein is often energy-intensive, requiring significant amounts of resources such as fossil fuels, land, and water. This contributes to environmental degradation and exacerbates climate change.

Embarking on a 30-day plant-eating challenge holds numerous benefits, promoting both personal well-being and environmental sustainability. This dietary shift offers a nutrient-rich and diverse culinary experience, supporting weight management and improved digestive health.

Beyond individual health, choosing a plant-based diet contributes to a reduced carbon footprint, water conservation, and ethical living by addressing animal welfare concerns. The challenge encourages exploration of locally sourced, seasonal produce, supporting local agriculture and building a sense of community. Additionally, the potential cognitive benefits and lowered risk of chronic diseases make this challenge a holistic approach towards a healthier, more sustainable, and compassionate lifestyle.

Try the ProVeg 30-day challenge and eat mostly plant based diet!

If you’re finding the first step towards more plant-based eating difficult, you might be wondering:

• How do I eat a varied diet every day without eating meat?

• Isn’t plant-based cooking very difficult?

• How do I make sure that I stay healthy and don’t experience nutritional deficiencies?

The free online programme will teach you how to cook delicious plant-based meals. You will get daily tips and detailed recipes.

Join the challenge

Of course you won't do it alone. More and more are eating less meat and thousands have already participated in the Veggie Challenge. In the free Veggie Challenge online community, you'll get in touch with other participants and exchange tips and recipes.

Ways to participate

• try vegan
• try veggie
• 30 days less mea

Choose whatever works best for you.

It’s up to you to choose your 30-day challenge. You can try vegan or vegetarian, go meat-free for certain days of the week, or just choose to eat less meat for one day a week.

Receive tips and recipes

After that, every day of the challenge, you will receive a newsletter full of handy tips and recipes. You will soon discover that eating a more plant-based diet can be fun, tasty, and surprisingly easy!

Sign up to the challenge here.